Meet the expert advisors at Prime Strategies Perth—strategic partners dedicated to helping SMEs grow, thrive, and build lasting value. With deep industry experience and a results-driven approach, our team is here to guide you every step of the way.
With over 25 years’ experience in various capacities and across multiple industries Sonja is passionate about value engineering in SME businesses to help the owner to reach their personal and professional goals. As a Chartered Accountant, her strong financial management foundation provides an ideal vehicle to identify opportunities in all areas of business where small changes can have a big impact.
Having established and grown several SMEs herself, she can identify with the challenges SME owners face and offer advice from lived experience.
Sonja lives in Perth with her husband and son. She is keen to meet with SME owners to see if there is a mutually beneficial opportunity to work together.
Sonja’s experience includes the following areas:
Gideon is a passionate entrepreneur who knows what it takes to build and grow a small to medium-sized business. Having founded, scaled, and sold his own successful SME, he understands the unique challenges and rewards that come with running a business. His hands-on experience means he’s not just talking theory—he’s been in the trenches and knows how to navigate the complexities of day-to-day operations.
Gideon specialises in helping business owners like you optimize your operations to boost profitability and enhance the overall value of your business. He believes in a collaborative approach, working closely with you to uncover opportunities for improvement and crafting tailored strategies that make a real difference. His goal is to help you realise your vision and dreams for your business, which can often feel out of reach.
Living in Perth with his wife, son, and two dogs, Gideon is deeply committed to supporting SMEs in Western Australia. He combines a results-driven mindset with a genuine understanding of the local market, making him a valuable partner in your journey toward sustainable success.
Gideon is eager to connect with fellow business owners, sharing his insights and expertise to help you overcome challenges and seize opportunities. His dedication to your success means you can trust him to be by your side as you navigate today’s business landscape.
Gideon has experience in the following areas:
At Prime Strategies, we are part of a wider network of experienced advisors across Australia and New Zealand, giving our clients access to the collective expertise, insights, and resources of an entire group of business specialists.
Our mission is to provide tailored strategies that drive growth, enhance profitability, and minimise risk. With deep expertise in business strategy and performance improvement, we help business owners achieve sustainable success while maintaining a healthy work-life balance.
By working with Prime Strategies, you don’t just gain the support of a single advisor—you benefit from the knowledge, skills, and experience of our entire team, ensuring you receive innovative solutions, best practices, and real, measurable results.
